Blogs and Content Writing
Increase the number of visitors and engage potential customers
Blogs are important when it comes to SEO and engagement
A blog has become a strong method for businesses to attract visitors to their website. Fresh content, like blogs will also help to increase the SEO of your website. This form of content writing is very interesting, because it can engage potential customers. Think about it, how many times have you clicked on a link with the title “TOP 6 HOTELS IN IRELAND”, or something along those lines. Blogs have punchy headlines to grab readers attention. Once they are on the site, the content must be there to engage them.
Use these tips below for your blog writing:
The Title
Encourage your reader to click
The title should be strong and convicing. This will lead to more blog readers. Think of a title that you would click on when searching on Google. You wouldn't click a boring or irrelevant title, so what makes you think others would?
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Relevant Content
The content must reflect the title
When designing a blog, your content must be relevant to the title. This includes the information, images, videos and all other media. This will help with the readability, blog performance, and the SEO.
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Skimmable Blogs
Make it easy to read
Your blog content should be easy to read. Think of the readers time, make sentances short and punchy. Why? Because if your blog is hard ti read then nobody will read it. In a world full of content and noise, the simple and informative blogs work best.
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Consistency
Consistency is key
If you have a blog, then keep it consistent. Choose how often you want to post, and do it. Design a specific writing style and maintain it. If you use images, continue to do so. This will make it easier for your readers.
Get in touch
The Title
Encourage your reader to click
The title should be strong and convicing. This will lead to more blog readers.
Get in touch
Relevant Content
The content must reflect the title
When designing a blog, your content must be relevant to the title. This includes the information, images, videos and all other media.
Get in touch
Skimmable Blogs
Make it easy to read
Your blog content should be easy to read. Think of the readers time, make sentances short and punchy.
Get in touch
Consistency
Consistency is key
If you have a blog, then keep it consistent. Choose how often you want to post, and do it.
Get in touch
What can we do for you?
Do you need help with your blogs or content writing? Here is what we can do:
- 1:1 workshop to discuss blog writing for your business
- Complete blog writing guidelines based on your brand
- Workshop to teach you how to write and upload your blogs to your website
- One-off custom blogs written for your business website
- A blog calendar: for planning future blogs, publish dates, and maintaining consistency.
- Review of your current website content – followd by suggested improvements.
The above, like all offerings can be done individually, or in the form of a package. Just get in touch and we can build the service that best serves your needs.
