Google Ads and Paid Ads (PPC)
Online ads are a direct route for potential customers
Increase sales, bookings, and demand for your business
Online ads, like Google Ads, and social media ads are designed to increase your sales. If you’re wondering how, that is a fair question. Take Google Ads for example. Google often show two to four ads at the top and bottom of your Google searcg. Why? Because the top spots are the most trusted and clicked options in Google. Using this type of advertising puts your product/business in front of customers who are searching for products and services like yours.
How does paid advertising actually work?
Where to advertise?
The best place to put your ads?
Depending on your customers and offering, you will choose a platform to advertise on. If you're a retailer, you may choose to advertise on social media - by showing the customer your product. If you are an accountancy firm, Google Ads will be best for you.
Get in touch Creating Your Ads
Different platforms require different ads
Once you decide on the platform you must create your ads. Some platforms require images, and links to your website. The ads should be developed based on what your customers will search for to find you!
Get in touch Setting Your Budget
Get the best value for your ads
Budget is a huge factor in online advertising. The higher your budget, the more people that will see your ad. With us, we will work to develop ads that get you the best value for your budget.
Get in touch Analyze and Adjust
Reflection is key ⭐
Once you run your ads give them time. After a certain point, it is time to analyze your performance. With the data you have, it is time to adjust your ads to increase the performance. This will set you apart from the competition.
Get in touch Where to advertise?
The best place to put your ads?
Depending on your customers and offering, you will choose a platform to advertise on.
Get in touch Creating Your Ads
Different platforms require different ads
Once you decide on the platform you must create your ads. Some platforms require images, and links to your website.
Get in touch Setting Your Budget
Get the best value for your ads
Budget is a huge factor in online advertising. With us, we will work to develop ads that get you the best value for your budget.
Get in touch Analyze and Adjust
Reflection is key ⭐
Once you run your ads give them time. After a certain point, it is time to analyze your performance.
Get in touch What can we do for you?
Paid advertising is can be tricky if you are not familiar with it. However, with some help, it will be much easier. We can:
- Have a discovery call to understand what your business wants to achieve with paid ads
- Create ad accounts in Google Ads for your business
- Generate ad campaigns based on your preferences – Social media and/or Google Ads
- Optimize your ads in line with your ad budget
- First review session: to look at current performance of the ads – make suggested changes
- Second review session: Further optimize your ads to get the best results + make final suggestions to increase ad performance
Google Ads will take a little bit longer to setup, however, the results are worth it. Once setup, the aim is to show you the easiest way to use the system – so after some practice, you can make changes yourself.