Branding
Tell your story through your brand.
Your brand is your business' personality
Branding is so important because it is the foundation for your product or service. Your branding will have an impact on everything from sales, to appearance, to price. A good brand should tell a story. It should reflect the customers who will be buying from you.
Here are the brand essentials:
Logo
Your logo should reflect your business
You should be able to understand what the business does from the logo. This can be aided by images and text. All of which will be consistent with the brand.
Get in touch Colour Palette
Your colour palette is key!
Colour psychology can have a real impact on how your customers perceive your business. The colours you choose should reflect your product or service. Think of Kerrygold: a gold wrapper for premium quality butter. Ferrari red for the exciting sportscars.
Get in touch Messaging
The messaging will reflect your brand values
If you have a strong brand messaging, your brand will grow much quicker. Specsavers and Innocent are two companies who get their message across using humour. Innocent in particular are experts in playful social media messaging.
Get in touch Story
Make sure your brand tells your story
A story allows you to connect with customers on an emotional level. Storytelling, particularly in ads, is important. Guinness do this very well in their video ads. We will tell the story of your business.
Get in touch Logo
Your logo should reflect your business
You should be able to understand what the business does from the logo.
Get in touch Colour Palette
Colour palette is key!
Colour psychology can have a real impact on how your customers perceive your business.
Get in touch Messaging
Messaging will reflect your brand values
If you have a strong brand messaging, your brand will grow quicker.
Get in touch Story
Make sure your brand tells your story
A story allows you to connect with customers on an emotional level. Storytelling, particularly in ads, is important.
Get in touch What can we do for you?
If you are looking for help with your branding, here is what you can expect.
- A full review of your current brand
- A meeting to get a better understanding of your business and the story behind your business. This will help us understand what we want to do moving forward.
- Primary logo, secondary logo, submarks, and brand palette.
- Your brand identity and brand values developed.
- Some direction and advice on how your brand personality and tone of voice will be across your messaging (for social media and all other channels).