Search Engine Optimization (SEO)
Put your business at the top spot on Google!
SEO is the most valuable form of marketing
Search Engine Optimization, or SEO, is the process of optimizing the content on your web pages to match the keywords your customer is searching for. Yes, there is a simple explanation. SEO will put your website at the top of Google searches – if it is done well!.
Follow these tips to optimize your website:
Create Relevant Content
Choosing and using keywords
"Keywords" are the little phrases that will get you found faster on Google. You must research and choose the best keywords for your site. Use these in your content, and you will be found.
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Web Page Data
Titles and descriptions
Metadata is key for good SEO. This helps Google rank web pages to find the most relevant results. Metadata is the information that underpins a web page.
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Regular Content Updates
Fresh content is good for SEO
Having good content is very important for your website. It is important to update content to keep it fresh. You can do this by blogging or posting on your website to keep it up to date.
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Understand the Process
Understanding SEO is important
In order to make changes to your site to have a strong position on Google, you must understand this process. There are steps you must take to optimize your web pages. Once you understand this, making edits is simple.
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Create Relevant Content
Choosing and using keywords
"Keywords" are the little phrases that will get you found on Google. You must research and choose the best keywords for your site.
Get in touch
Web Page Data
Titles and descriptions
Metadata is key for good SEO. This helps Google rank web pages to find the most relevant results.
Get in touch
Regular Content Updates
Fresh content is good for SEO
Having good content is very important for your website. It is important to update content to keep it fresh.
Get in touch
Understand the Process
Understanding SEO is important
In order to make changes to your site to have a strong position on Google, you must understand this process.
Get in touch
What can we do for you?
SEO will require some work, but we can help:
- A review of your current website and web pages
- Analyze the current position of the web pages on Google
- Conversation around the business – to understand the value to the customer
- 1:1 workshops to explain how to optimize your website for Google – and how to edit the metadata of your website
- Advise around content and how to create the most relevant content for your site
- If you need help with blog writing, this can be included.
Increasing your website’s Google rank is the most valuable form of marketing. By having a website with strong SEO, your website will appear higher in Google searches. Your aim should be the top spot of a Google search (within reason). These searches will be specific, but they will have results. For those that don’t agree, when was the last time you visited the 3rd page of a Google search? (Leave your answer below)
